Twitter has verified the advertising account, which usually means that the process has been completed.

• Enterprise Identity Authentication
• Advertiser Verification
• Payment review
• Platform risk control audit

And an account with a normal advertising history.

Compared to a regular new account, a verified account typically has:

• Higher platform trust
• More stable ad spending
• Lower risk of account suspension
• Faster ad review speed

Why is Twitter advertising increasingly focusing on account quality?

In recent years, Twitter/X has significantly upgraded its advertiser review process.

In particular, the following areas:

• Crypto industry
• Financial Services
• AI tools
• VPN software
• Affiliate Marketing
• Overseas traffic generation

The platform will conduct stricter reviews of the authenticity of advertisements and account behavior.

Many new accounts are prone to the following:

• Ad review failed
• Account restrictions
• Payment verification
• Advertising fails to gain traction
• The advertisement suddenly stopped displaying.

As a result, more and more advertisers are starting to use Twitter's verified advertising accounts.